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Email Marketing 101

What Makes a Good or Bad Email List?

Here’s a quick refresher on what we consider a good and bad email list. This information has been compiled from both our experience and user questions. Feel free to use this post as a guideline, but we recommend you read our Terms of Service for more comprehensive details. What Makes

What is SPAM?

This Post Will Teach You About: What Spam Is Spam Complaints Feedback Loops The Top Causes of Spam Complaints Email Design Choices to Avoid What Is SPAM? We’ve all been victims of unwanted emails in the form of SPAM. Countless offers for free Viagra, get rich quick schemes, and dating

How Do I Import Contacts to Robly?

Importing your list of contacts is easy! **FIRST AND FOREMOST, NEVER, EVER UPLOAD A RENTED OR PURCHASED LIST INTO ROBLY. WE CAN AND WILL FIND OUT IF YOU HAVE, AND WE WILL SHUT YOUR ACCOUNT DOWN IMMEDIATELY. FOR MORE ON SPAM, CLICK HERE. ** Import Contacts 1. Go to Audience > Manage

What are Merge Tags and How Do I Use Them?

What is a Merge Tag? Merge Tags (also known as Personalization Fields or Data Tags) allow you to customize your email campaigns to keep your customers more engaged. These tags are automatically created when you add fields to the Personalization tags page, or to your Sign Up Form. Adding a

What Are Segments?

Segmenting is splitting up your list into smaller parts, based on the interests or characteristics of your subscribers. That way you can send more targeted mail, which will lead to greater engagement. You can create segments based on information in your database — like zip code, state, industry, gender, demographics,