Not what you were looking for?

How Do I Write A Good Permission Reminder?

What is a Permission Reminder?

A permission reminder explains to your subscriber how exactly they signed up for your list. It’s of critical importance to have a good permission reminder because people get a lot of email and often times forget things. Should they forget about how they ended up on your mailing list, chances are they’ll mark your emails as SPAM, which could lead to trouble.

Why is this a big deal? People hit the SPAM button even if there’s nothing spammy about the email they received — it can be a knee-jerk reaction that replaces simply deleting an email. You need to do whatever you can to minimize the amount of accidental abuse requests in order to keep your account in good standing and ensure the highest deliverability for your account within Robly.

Permission reminders are required by Robly’s terms of service.

Here are the three critical elements to a good permission reminder:

  1. It’s courteous.
  2. It’s clear.
  3. It’s provable.

What’s a Good Permission Reminder?

Here’s an example of a good permission reminder:

“You are receiving this mail because you opted in to receive weekly product updates at Click here to unsubscribe at any time.”

What’s a Bad Permission Reminder?

Here are some examples of bad permission reminders:


    • “U.S. Legislation ID Code 23298.2342.L32 Docket #ABC123 states this is not SPAM.”

Not polite, not provable, says nothing about how the subscriber signed up. A SPAMMER would send this.

    • “This isn’t SPAM – it’s a one-time promotion.  There’s no need to report us.”

If you’re saying this about your campaign, it’s SPAM.

    • “You’re receiving this email from ABC Inc. If you don’t want them anymore, unsubscribe.”

This leaves the subscriber wondering how ABC Inc. got their email address, and inevitably will lead to abuse complaints.


Writing a good permission reminder is simple: just be polite, remind your subscribers EXACTLY how they got on your list, and make sure you can prove it in the event that you accidentally get too many abuse complaints.