What is an SPF record? Per Google’s definition, an SPF record is a type of Domain Name Service (DNS) record that identifies which mail servers are permitted to send email on behalf of your domain. The purpose of an SPF record is to prevent spammers from sending messages with forged From addresses from your domain. Basically, when you use your domain’s email address for
How to handle spam trap email addresses A spam trap is an email address traditionally used to expose illegitimate senders who add email addresses to their lists without permission. But they are also set up to identify email marketers with poor permission and list management practices. Sending to a spam trap can be very damaging to your sender reputation as
Before you send a campaign, we highly recommend you do two things: 1) Clean hard bounces (bad emails) off your list. You can use Neverbounce for this! 2) Import a Do Not Mail list. To import a Do Not Mail list, first create a CSV file of the contacts you want to add to your Non-Subscribed folder. Then, Audience > Manage
Robly is intended to be an opt-in email marketing service. We allow lists of opted-in subscribers (we will not require you to have them re-opt-in when you switch), and actual customers from the last 12 months. For examples of good and bad lists, click here. Old, unengaged lists cause most of the problems we have with our customers. It’s difficult
Deliverability is THE most important part of this application. We are in feedback loops with all of the major ISP’s, which allows us to stay on top of bounce management and any random, undeserving blocks that occur. We monitor our IP addresses regularly and have safety standards in place to prevent Spammers from using and abusing our system. This helps
Most of the time, subscribers aren’t receiving campaigns because they’re stuck in SPAM filters. Here are a couple of things you can ask your subscribers to do: Ask subscribers to add your reply-to email address to their contact list. If they’ve already added the reply-to email address to their contact list, ask them to check their SPAM filter settings to
Maintaining a squeaky-clean reputation with ISPs is critical for us here at Robly in order to ensure that campaigns get to inboxes at the highest rate possible. What does that entail? First off, we have to make sure abusive senders don’t ruin our reputation. We do this two ways: We have automated and human screening processes that flag potentially abusive
