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FAQ

What are Merge Tags and How Do I Use Them?

What is a Merge Tag? Merge Tags (also known as Personalization Fields or Data Tags) allow you to customize your email campaigns to keep your customers more engaged. These tags are automatically created when you add fields to the Personalization tags page, or to your Sign Up Form. Adding a

What Are Segments?

Segmenting is splitting up your list into smaller parts, based on the interests or characteristics of your subscribers. That way you can send more targeted mail, which will lead to greater engagement. You can create segments based on information in your database — like zip code, state, industry, gender, demographics,