Not what you were looking for?

SPAM

All About DMARC

What it is: All email domains have policies that determine if incoming messages should be accepted (delivered) or rejected (not delivered). DMARC (Domain-based Message Authentication, Reporting, and Conformance) is one of these policies. If an email’s authentication fails in certain cases, DMARC takes effect. What it does: Prevents phishing, spoofing, and delivery of fraudulent emails. There are cases where DMARC policies

View More >

All About Abuse and SPAM Complaints

There are several different reasons you can get SPAM or abuse complaints for your campaign. This article will go over some of those reasons as well as offer tips on things that you can do to avoid them in the future. It’s not unlikely that even the most legitimate email marketers will receive SPAM/abuse complaints at some point! How do

View More >

How Do I Import a Do Not Mail List?

Before you send a campaign, we highly recommend you do two things: 1) Clean hard bounces (bad emails) off your list. You can use Neverbounce for this! 2) Import a Do Not Mail list. To import a Do Not Mail list, first create a CSV file of the contacts you want to add to your Non-Subscribed folder. Then, Audience > Manage

View More >

What types of lists does Robly allow?

Robly is intended to be an opt-in email marketing service. We allow lists of opted-in subscribers (we will not require you to have them re-opt-in when you switch), and  actual customers from the last 12 months.  For examples of good and bad lists, click here. Old, unengaged lists cause most of the problems we have with our customers. It’s difficult

View More >

Email Marketing 101

It’s one thing to send e-mails to your audience. But it’s quite another to do it effectively. Here…let us help. How does HTML Email Work? You gotta crawl before you can walk — which is why it’s important to understand how HTML works before you jump in to designing and coding. Here’s a basic roundup of must-know info for any

View More >

Robly Email: How SPAM Filters Work

Our goal at Robly is to get as many emails as possible to your subscribers inboxes. In many cases, SPAM filters stand in the way of that objective. We think that somewhere between 10 and 20 percent of all emails sent get lost before they reach their destination, mostly because of SPAM filters that are set with a threshold that’s

View More >

How Do I Write A Good Permission Reminder?

What is a Permission Reminder? A permission reminder explains to your subscriber how exactly they signed up for your list. It’s of critical importance to have a good permission reminder because people get a lot of email and often times forget things. Should they forget about how they ended up on your mailing list, chances are they’ll mark your emails

View More >

What is SPAM?

This Post Will Teach You About: What Spam Is Spam Complaints Feedback Loops The Top Causes of Spam Complaints Email Design Choices to Avoid What Is SPAM? We’ve all been victims of unwanted emails in the form of SPAM. Countless offers for free Viagra, get rich quick schemes, and dating website offers litter our email boxes on the regular. Luckily,

View More >