In Robly, your contacts can have a rating between 0 and 5 stars. These ratings are based on whether or not someone has opened or clicked, and when. For example, someone who has opened and clicked in the past, but not in the last 6 months, might have a star rating of 1 or 2. Someone who has opened and clicked two
The best way to remove unengaged contacts is by using our RoblyENGAGE tool. This is best used after you’ve been sending in Robly for a few months. Why Should I Remove Unengaged Contacts? Sending to contacts (and/or stale email addresses) that don’t engage with your campaigns can negatively impact your sending reputation and cause your emails to land in spam
Segmenting is splitting up your list into smaller parts, based on the interests or characteristics of your subscribers. That way you can send more targeted mail, which will lead to greater engagement. You can create segments based on information in your database — like zip code, state, industry, gender, demographics, income level, or any other piece of data you may
