In Robly, your contacts can have a rating between 0 and 5 stars.
These ratings are based on whether or not someone has opened or clicked, and when. For example, someone who has opened and clicked in the past, but not in the last 6 months, might have a star rating of 1 or 2.
Someone who has opened and clicked two or more of your most recent campaign sends might have a star rating of 4 or 5.
Here’s the breakdown:
0 stars: Has never opened, clicked, been sent to, bounced, or marked anything as spam.