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Spam & Abuse

Spam Traps: Step-by-Step Instructions

If you’re account has been locked for spam traps, you will need to follow the instructions listed here prior to contacting us via email. Why was my account locked? Your account has been locked because our deliverability team has discovered that there are spam traps in your list. Spam traps

How do I adjust my SPF record?

What is an SPF record? Per Google’s definition, an SPF record is a type of Domain Name Service (DNS) record that identifies which mail servers are permitted to send email on behalf of your domain. The purpose of an SPF record is to prevent spammers from sending messages with forged From addresses from your

How to handle spam trap email addresses

How to handle spam trap email addresses A spam trap is an email address traditionally used to expose illegitimate senders who add email addresses to their lists without permission. But they are also set up to identify email marketers with poor permission and list management practices. Sending to a spam

How do I reconfirm my list?

A list that is older than 12 months may contain a lot of stale (ie, old, invalid) email addresses, which can lead to a high bounce rate and/or spam rate. Both of those things can have a negative impact on your sending reputation. As such, you may need to reconfirm

All About Abuse and SPAM Complaints

There are several different reasons you can get SPAM or abuse complaints for your campaign. This article will go over some of those reasons as well as offer tips on things that you can do to avoid them in the future. It’s not unlikely that even the most legitimate email

What types of lists does Robly allow?

Robly is intended to be an opt-in email marketing service. We allow lists of opted-in subscribers (we will not require you to have them re-opt-in when you switch), and  actual customers from the last 12 months.  For examples of good and bad lists, click here. Old, unengaged lists cause most

Robly Email: How SPAM Filters Work

Our goal at Robly is to get as many emails as possible to your subscribers inboxes. In many cases, SPAM filters stand in the way of that objective. We think that somewhere between 10 and 20 percent of all emails sent get lost before they reach their destination, mostly because

How Do I Write A Good Permission Reminder?

What is a Permission Reminder? A permission reminder explains to your subscriber how exactly they signed up for your list. It’s of critical importance to have a good permission reminder because people get a lot of email and often times forget things. Should they forget about how they ended up

What Makes a Good or Bad Email List?

Here’s a quick refresher on what we consider a good and bad email list. This information has been compiled from both our experience and user questions. Feel free to use this post as a guideline, but we recommend you read our Terms of Service for more comprehensive details. What Makes