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How to Use AI Powered Variants for Campaigns

Two of the first things subscribers see when an email pops up in their inboxes are the subject line and preview text—so those components need to catch their attention from the start. In addition to our AI Generation feature, you can now use AI Powered Variants to improve your email campaign metrics. This feature allows you to set the initial

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How do I set the Inbox Preview Text?

What is Preview Text? Preview text is the text that follows your subject line in someone’s inbox. It’s also known as snippet or pre-header text. In addition to your subject line, this text is extremely important because it gives you an additional chance to really grab someone’s attention. So, just like your subject line, you want to make every word

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