Alt text provides a text alternative to your image if for some reason your image does not display (due to a slow connection or other error) or the subscriber is visually impaired and using a screen reader. Think of it as a descriptive caption that would allow someone to get a clear idea of what the image is portraying. To add
Okay, so you’ve chosen a template (or to build from scratch). Now what? In the design editor, you’ll see a Drag and Drop Module menu on the right. Under Content you’ll see Text and Image. Click and drag either the text or image module into the body of your campaign. You will see a blue bar that says Drag it here.