What’s the difference between Open Rate and Total Opens?
Open Rate represents each time a user opens an email the first time. Total Opens includes unique opens as well as any forwarded emails or emails opened multiple times by the same user.
unique opens
Tags
abuse
account
add contacts
add first name
add subscribers
affiliate
API
archived campaigns
archives
blocked
bounce
bounces
campaign
contacts
deferred
delete
deliverability
Do Not Mail
do not mail list
email
facebook
filter
footer
hard bounce
html
images
import contacts
list
lists
merge tags
OpenGen
opt-in
Reports
segment
segmentation
sign up form
sign up tools
social media
SPAM
spam complaints
subscribers
tags
twitter
unsubscribes
video
