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Email Marketing 101

It’s one thing to send e-mails to your audience. But it’s quite another to do it effectively. Here…let us help. How does HTML Email Work? You gotta crawl before you can walk — which is why it’s important to understand how HTML works before you jump in to designing and coding. Here’s a basic roundup of must-know info for any

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Why Doesn’t My CSS Work in the Campaign I’m Sending?

Make sure your CSS is inline rather than in HEAD or BODY tags. Browser-based email applications (Yahoo, AOL, Hotmail) strip CSS out of HEAD and BODY tags by default, so unlike web browsers, many email clients won’t properly render CSS inside HEAD and BODY tags. [note title=”Note”]Since BODY tags are stripped, in order to change background color of an email, you

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