All About Reports

Updated on: August 23, 2017 Category: Reports

Click Reports to see real-time analytics of your campaign.


On the reports dashboard, you can see a graph with your historical campaigns. You can see the number of sends for each campaign, the open rate, and the click-through rate.

You can drill down into the bottom table to find out the links that were clicked, the subscribers that clicked those links, bounces, by type (hard or soft), and abuse complaints.

Export Data

After clicking into a specific category, you can export data for each category as Excel CSV files:

Export Reports

Any exported files will be emailed to your login email address, but can also be downloaded directly from your Export History tab:

Export History

You can also export custom data using date ranges of your choosing:


From here, you can choose Campaign Summary Stats or Campaign Events, and choose your date range:


If you click into a specific campaign, here is what you’ll see:

Report Drilldown

Here’s what you’re seeing–and keep in mind that this data updates and changes as users open and engage with our emails:

Emails Sent: How many emails were sent.

Successful Deliveries: This number and percentage indicates that we have received a response from the recipients server indicating that the email was successfully delivered. If the number isn’t at 100%, it means we haven’t yet received a response from the recipient’s server.

Bounced: How many emails bounced – this only refers to hard bounces, which we will automatically remove from your list. If your campaign has too many bounces and trips our thresholds, your account will be locked and we will have to talk to you about your list. If you click into your bounce list for a specific campaign, you will see both hard and soft bounces, as well as:

Drops: If you see a drop in your bounce list, it means you tried to send to an email address that is currently on one of your suppression lists (the bounce list, the unsubscribe list, or the spam report list). We won’t attempt delivery and automatically drop the message.

Open Rate: This is your number of unique opens. One person may open your email 4 times, but that counts as only 1 unique open. An email’s open rate is the percentage of recipients who opened your email compared to how many contacts were sent the email. The Open Rate percentage is calculated by dividing the number of unique opens by the number of emails sent excluding the number of bounces.

Click-Through Rate: A click-through is when someone clicks on a URL in your campaign. This rate is the percentage of click-throughs based on the number of contacts who opened the email. The click-through distribution total is merely the total of all clicks for that campaign – which is always 100%. These rates vary depending on industry, content, list quality, and more. Click here to see some industry-specific averages.

Total Opens: The number of times your email was opened. An email registers as opened when an invisible pixel, which is an invisible image, basically, is downloaded by the email client. Bear in mind that oftentimes what gets measured as an open isn’t actually an open: it’s just an email client downloading the image pixel to a preview pane, or vice versa – a person with images blocked may read your email.

Spam Complaints: Someone has marked your campaign as SPAM. Don’t fret: people oftentimes forget they opted-in to your list, or accidentally mark it. If you have too many SPAM complains for one campaign send, though, your account may get locked and we’ll have to talk to you about your list. We automatically remove SPAM complaining email addresses from your list.

Blocks: A block is a temporary rejection. This could be caused from something like the sending IP address being blacklisted or users reporting your IP as sending a lot of spam. In contrast, a bounce is more of a permanent rejection (such as the email address not existing). If you see a high number of blocks in your campaign, contact us at support[at]

Deferred. A deferral happens when a receiving server refuses a message, but with a specific explanation that tells our server it’s only a temporary refusal. They usually say things like “user is receiving mail at too great a rate right now, please try again later”, or “user’s mailbox is over quota.”  We continue to attempt to send messages for up to 72 hours until the message is delivered.

Drop. A drop occurs when our systems identify that a message is sent to an email address that is already listed on one of the suppression lists: Bounces, Unsubscribes, Spam reports and Invalid Emails. If an email is already on one of the lists mentioned above, our systems automatically drop the email in order to protect your Sender Reputation.

Opens by Device

You can also see opens by device by clicking on any campaign name in Reports, then clicking Home:

Reports Home

Then, click By Device:

Reports by Device





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