What Do I Need To Know About Deliverability?
Maintaining a squeaky-clean reputation with ISPs is critical for us here at Robly in order to ensure that campaigns get to inboxes at the highest rate possible. What does that entail? First off, we have to make sure abusive senders don’t ruin our reputation. We do this two ways: We have automated and human screening […]
What is Double-Opt-In and Why Should I Care?
Double-opt-in is when a subscriber is required to give you an email address, and then must also respond to an email that confirms a second time that they do indeed want to be added to your list. Robly requires the double-opt-in method for growing your list. Our sign-up widgets are set up to work this way […]
All About Reports
Click Reports > Campaign Overviews to see real-time analytics of your campaign. Non-Campaign Specific Reporting On the Reports dashboard, you can see a graph with your historical campaigns. You can see the number of sends for each campaign, open rate, click-through rate, bounce rate, opt-out rate, and spam rate. On the left-hand navigation under Reports, you have […]
Robly Email: How SPAM Filters Work
Our goal at Robly is to get as many emails as possible to your subscribers inboxes. In many cases, SPAM filters stand in the way of that objective. We think that somewhere between 10 and 20 percent of all emails sent get lost before they reach their destination, mostly because of SPAM filters that are […]
How Do I Write A Good Permission Reminder?
What is a Permission Reminder? A permission reminder explains to your subscriber how exactly they signed up for your list. It’s of critical importance to have a good permission reminder because people get a lot of email and often times forget things. Should they forget about how they ended up on your mailing list, chances […]
How Can I Make Sure My List Is Legit?
Every once in a while we need to get more information from you about your list and/or require action before you can send to it. Why? Delivery is the cornerstone of our email business. A few bad lists can destroy delivery for everybody else who uses the Robly system. The ecosystem of our email marketing […]
What Makes a Good or Bad Email List?
Here’s a quick refresher on what we consider a good and bad email list. This information has been compiled from both our experience and user questions. Feel free to use this post as a guideline, but we recommend you read our Terms of Service for more comprehensive details. What Makes a Good List? A good […]
What’s the Difference Between a Hard Bounce and a Soft Bounce?
Bounces When you send campaigns through Robly, there are four types of bounces that can happen when you send an email: Hard Bounces: When an email is rejected by a server because the email does not exist there. These emails are removed and sent to your Unsubscribed list. Drop: Processed as a hard bounce; when an […]
What is SPAM?
This Post Will Teach You About: What Spam Is Spam Complaints Feedback Loops The Top Causes of Spam Complaints Email Design Choices to Avoid What Is SPAM? We’ve all been victims of unwanted emails in the form of SPAM. Countless offers for free Viagra, get rich quick schemes, and dating website offers litter our email […]
Anti-SPAM Policy
Overview Robly and its partners only support permission based and lawful email/mobile marketing practices that comply with CASL, CAN-SPAM and TCPA. Closed-Loop Authentication List Building Robly products allow users to place an opt in form on their website. This form collects and stores email addresses of permission-based recipients. All Robly products have an option to […]
