Why Are My Contacts Getting Skipped When I Try To Import?
When importing contacts, Robly will skip contacts for a few reasons: Duplicate Email Addresses. Robly will update existing contact information by default each time you import a list, but will not import a duplicate email address twice. Known Invalid Email Addresses. We have a system that detects known invalid email addresses, those will be skipped. Opt […]
Why Is This Footer Required On All of My Campaigns?
International SPAM laws require a physical contact address to be associated with any marketing email that is sent out. Robly also requires that you put an unsubscribe link in the email, which gives list subscribers an easy way to opt-out of your list if they choose. To eliminate any chance that an email is sent […]
Robly: Terms of Service
Robly Terms of Service: Introduction These “Terms of Service” (at times called “Agreement” or TOS) are a legal agreement between you and Robly Digital Marketing, a Delaware limited liability company. Robly is also referred to as “we” or “us.” You are our customer (“Member”)(or alternatively if you agree to these TOS you will become a […]
Email Marketing 101
It’s one thing to send e-mails to your audience. But it’s quite another to do it effectively. Here…let us help. How does HTML Email Work? You gotta crawl before you can walk — which is why it’s important to understand how HTML works before you jump in to designing and coding. Here’s a basic roundup […]
Why Doesn’t My CSS Work in the Campaign I’m Sending?
Make sure your CSS is inline rather than in HEAD or BODY tags. Browser-based email applications (Yahoo, AOL, Hotmail) strip CSS out of HEAD and BODY tags by default, so unlike web browsers, many email clients won’t properly render CSS inside HEAD and BODY tags. [note title=”Note”]Since BODY tags are stripped, in order to change background […]
Why Aren’t My Subscribers Receiving My Campaign?
Most of the time, subscribers aren’t receiving campaigns because they’re stuck in SPAM filters. Here are a couple of things you can ask your subscribers to do: Ask subscribers to add your reply-to email address to their contact list. If they’ve already added the reply-to email address to their contact list, ask them to check […]
What Do I Need To Know About Deliverability?
Maintaining a squeaky-clean reputation with ISPs is critical for us here at Robly in order to ensure that campaigns get to inboxes at the highest rate possible. What does that entail? First off, we have to make sure abusive senders don’t ruin our reputation. We do this two ways: We have automated and human screening […]
What is Double-Opt-In and Why Should I Care?
Double-opt-in is when a subscriber is required to give you an email address, and then must also respond to an email that confirms a second time that they do indeed want to be added to your list. Robly requires the double-opt-in method for growing your list. Our sign-up widgets are set up to work this way […]
All About Reports
Click Reports > Campaign Overviews to see real-time analytics of your campaign. Non-Campaign Specific Reporting On the Reports dashboard, you can see a graph with your historical campaigns. You can see the number of sends for each campaign, open rate, click-through rate, bounce rate, opt-out rate, and spam rate. On the left-hand navigation under Reports, you have […]
Robly Email: How SPAM Filters Work
Our goal at Robly is to get as many emails as possible to your subscribers inboxes. In many cases, SPAM filters stand in the way of that objective. We think that somewhere between 10 and 20 percent of all emails sent get lost before they reach their destination, mostly because of SPAM filters that are […]
