How do I add a single contact?

If you want to add a group of subscribers at once, you should import contacts. 1. If you only have one or two subscribers you need to add to your list, you can add them manually from Audience > Manage Contacts > Add a Single Contact. 2. Once you’ve typed in the person’s email address […]

What Are Segments?

Segmenting is splitting up your list into smaller parts, based on the interests or characteristics of your subscribers. That way you can send more targeted mail, which will lead to greater engagement. You can create segments based on information in your database — like zip code, state, industry, gender, demographics, income level, or any other […]