How to Enable and Use Robly AI

Updated on: April 8, 2016 Category: Campaign Settings, Features, Reports, Robly AI, Sending

At Robly, we have always thought that it would be amazing if you could send a campaign at the exact moment subscribers check their inbox.

With Robly A.I., you can do just that.

Rather than send your campaign out to your whole list all at once, it’s “Just-in-Time” Email Delivery.

Here’s how Robly A.I. Works:

  1. Send campaigns as you normally would
  2. Robly A.I. learns more about your subscribers email habits each campaign
  3. Robly A.I. predicts – with stunning accuracy – when your subscribers are most likely to check their email
  4. Robly A.I. delivers your email at that exact moment

How to Enable Robly AI

Go to My Account and click on Upgrade Now at the top – this button will let you know how much the upgrade will cost:

Upgrade to Robly AI

Once you’ve finished, you will see that Robly AI is enabled:

Robly AI Enabled


How to Use Robly AI

You will configure your Robly AI settings on the fourth step of the campaign builder, Advanced. To get there, click Edit under any Draft campaign and click Next Step until you get there.

From here, toggle the Robly AI switch to On. You will then select your Sending Window. This is the maximum number of hours AFTER you hit send that you are willing to have your subscribers receive a campaign.

So, for example, if you want to be sure that ALL your subscribers receive your campaign within 6 hours, pick 6.
If you want to stagger the sends over 23 hours, pick 23.

Enable Robly AI on the 4th step of the campaign builder, Advanced.

You can turn Robly AI on or off for any campaign send. An OpenGen send will automatically use Robly AI if the original campaign did, too. Even if you toggle it to off, we’ll still collect data for future sends for a campaign or two.

AI Reporting Data

Under Reports > Graphs, you can see Distribution of Sends over time, and Distribution of Opens over time. This will show you when most people are opening your campaigns:

AI Reports

Expect a 24 hour reporting delay.

This means you shouldn’t fully evaluate your results until AT LEAST 48 hours (72, really) after your first send.
Robly A.I.’s default sending window is 23 hours, which means your emails are sent over a 24 hour period, at the time each individual subscriber is most likely to check their email. Regular campaigns are sent during a 10-60 minute window.
Want to shorten that window? Do it on the Settings page.

To double check what sending window you chose for any campaign, click on the campaign’s name under Reports. You will see these details under Campaign Information:

Campaign Information

Robly A.I. is a tool that learns…It gets smarter and smarter with each campaign you send.
If you don’t have many sends on the Robly books, we don’t have much to work with. You should still see better open rates, but results will dramatically improve as we get more data to work with.


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