One of the most common types of automated messages is the Welcome Email. It’s a great way to thank subscribers for signing up for your newsletter and share a little more information on what they can expect from you.
Here are the basics for creating a welcome email series:
1. From the left-hand navigation, click Automation > Journeys.
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2. Click New Journey+ in the top right.
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3. Name the Journey, and click Add a Trigger to Begin.
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4. Select the list that is connected with your signup form, and click Save.
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5. Click + > Action > Send Email > Next.
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6. Select your Welcome Email campaign from the dropdown option, and click Save.
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7. Click Live in the top-right if you’re finished with your Welcome email automation. If you’d like to add more automation to the series, continue reading below.
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8. To set another email in the Welcome series, click Action > Set Delay > Next. This can be a follow-up for those who did or didn’t open the original message.
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9. Select the delay time (ranging from minutes to weeks) to send the follow-up email, and click Save.
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10. You can choose to send another email via Action or set a Condition like whether or not they’ve interacted with your original Welcome email. This message can either be nurturing a relationship with someone who engaged with the original Welcome message or trying another approach to get them to interact, depending on their initial response.