Category: Email Marketing Basics

All About Abuse and SPAM Complaints

Updated on: May 24, 2017

There are several different reasons you can get SPAM or abuse complaints for your campaign. This article will go over some of those reasons as well as offer tips on things that you can do to avoid them in the future. It’s not unlikely that even the most legitimate email marketers will receive SPAM/abuse complaints […]

Does Robly have good deliverability?

Updated on: February 24, 2015

Deliverability is THE most important part of this application. We are in feedback loops with all of the major ISP’s, which allows us to stay on top of bounce management and any random, undeserving blocks that occur. We monitor our IP addresses regularly and have safety standards in place to prevent Spammers from using and […]

Why Is This Footer Required On All of My Campaigns?

Updated on: February 24, 2015

International SPAM laws require a physical contact address to be associated with any marketing email that is sent out. Robly also requires that you put an unsubscribe link in the email, which gives list subscribers an easy way to opt-out of your list if they choose. To eliminate any chance that an email is sent […]

Email Marketing 101

Updated on: October 3, 2016

It’s one thing to send e-mails to your audience. But it’s quite another to do it effectively. Here…let us help. How does HTML Email Work? You gotta crawl before you can walk — which is why it’s important to understand how HTML works before you jump in to designing and coding. Here’s a basic roundup […]

What Do I Need To Know About Deliverability?

Updated on: February 24, 2015

Maintaining a squeaky-clean reputation with ISPs is critical for us here at Robly in order to ensure that campaigns get to inboxes at the highest rate possible. What does that entail? First off, we have to make sure abusive senders don’t ruin our reputation. We do this two ways: We have automated and human screening […]

What is Double-Opt-In and Why Should I Care?

Updated on: February 24, 2015

Double-opt-in is when a subscriber is required to give you an email address, and then must also respond to an email that confirms a second time that they do indeed want to be added to your list. Robly requires the double-opt-in method for growing your list. Our sign-up widgets are set up to work this way […]

Robly Email: How SPAM Filters Work

Updated on: October 16, 2017

Our goal at Robly is to get as many emails as possible to your subscribers inboxes. In many cases, SPAM filters stand in the way of that objective. We think that somewhere between 10 and 20 percent of all emails sent get lost before they reach their destination, mostly because of SPAM filters that are […]

How Do I Write A Good Permission Reminder?

Updated on: May 15, 2017

What is a Permission Reminder? A permission reminder explains to your subscriber how exactly they signed up for your list. It’s of critical importance to have a good permission reminder because people get a lot of email and often times forget things. Should they forget about how they ended up on your mailing list, chances […]

How Can I Make Sure My List Is Legit?

Updated on: February 24, 2015

Every once in a while we are required to shut an account down for abusive sending. Why? Delivery is the cornerstone of our email business. A few bad lists can mess up delivery for everybody else who uses the Robly system. What’s surprising to most people is that we shut down more accounts for seemingly innocent and […]

What Makes a Good or Bad Email List?

Updated on: May 25, 2017

Here’s a quick refresher on what we consider a good and bad email list. This information has been compiled from both our experience and user questions. Feel free to use this post as a guideline, but we recommend you read our Terms of Service for more comprehensive details. What Makes a Good List? A good […]

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