Category: Campaign Building

What are Merge Tags and How Do I Use Them?

Updated on: April 28, 2017

Insert a Merge Tag Into Your Campaign from RoblyTV on Vimeo. What is a Merge Tag? Merge Tags (also known as Personalization or Data Tags) allow you to customize your email campaigns to keep your customers more engaged. These tags are automatically created when you add fields to the Fields and Tags page, or to your […]

What is Segmenting?

Updated on: October 12, 2015

  Segmenting is splitting up your list into smaller parts, based on the interests or characteristics of your subscribers. That way you can send more targeted mail, which will lead to greater engagement. Segments are smaller groupings of a list that you create based upon existing information (any data field) in your Robly database, like […]

How Do I Create a Campaign?

Updated on: October 12, 2016

Creating a campaign is easy with Robly’s campaign builder. You have the flexibility to select what type of campaign you want to send out, choose who you ‘re going to send it to, pick either a pre-designed template, an empty layout, or upload your own template to edit content in our one-of-a-kind Drag-and-Drop Editor. We […]

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