Why Is This Footer Required On All of My Campaigns?

Updated on: February 24, 2015 Category: Campaign Building, Email Marketing Basics

International SPAM laws require a physical contact address to be associated with any marketing email that is sent out. Robly also requires that you put an unsubscribe link in the email, which gives list subscribers an easy way to opt-out of your list if they choose.

To eliminate any chance that an email is sent without those two things, we go ahead and put a footer on every mail for you, so you don’t have to worry about it.

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