Category: Segmentation

How can I remove unengaged contacts?

Updated on: August 29, 2017

The best way to remove unengaged contacts is by using our Engagement Management tool. This is best used after you’ve been sending in Robly for a few months. Why Should I Remove Unengaged Contacts? Sending to contacts (and/or stale email addresses) that don’t engage with your campaigns can negatively impact your sending reputation and cause your […]

Segmenting – Video

Updated on: May 10, 2017

What Are Segments?

Updated on: October 13, 2015

Segmenting from RoblyTV on Vimeo. Segments are tools for, well…segmenting. Segmenting is splitting up your list into smaller parts, based on the interests or characteristics of your subscribers. That way you can send more targeted mail, which will lead to greater engagement. You can create segments based upon existing information in our database — like […]

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